Keep Hope Alive by William Reed Columnist

Where have all our young men gone?  An overwhelming number of black males go either to prison, or politics.  The routes are similar, but entrepreneurial-oriented John Hope Bryant is a young black people need to get to know.  The fifty-something head of Operation Hope exemplifies the entrepreneurial mindset blacks need to know and emulate.

These days most blacks’ vision of empowerment is through the route of elective office.  While our race’s “talented tenth” spend time, energy and money posturing to run for office;” what blacks really need is tutorials on effecting economic empowerment.  Blacks that continue to repopulate and celebrate career politicians, by repeatedly sending them back to office, need leadership beyond the realm of politicsJohn Hope Bryant, founder and CEO of Operation Hope, can illuminate the path toward liberation for blacks. The author of numerous books highlighting that true power comes from economic independence, not in politics; John Hope Bryant is showing blacks the way to more prosperity.  Bryant’s economic message is spelled out in “The Memo” publication.

Blacks need less politics and more economic empowerment strategies.  Small is the number of blacks that see business as empowering activity.  Too many blacks want a change to come about in our economics without changing dysfunctional practices.   One such habit is elevating politicians to celebrity statuses. Conveners of church or organizational conferences and seminars should pare down their Rolexes of politicians and broadcast news readers in lieu of experts like John Hope Bryant, an entrepreneur, author, philanthropist, and prominent thought leader on financial inclusion and economic empowerment.  Bryant is focused on making free enterprise work for all and believes people have potential to prosper, with “a hand up and not a hand out.”  Bryant is responsible for the modern “Silver Rights Movement” and highlights the importance of investing in African American-owned institutions; and blacks’ entrepreneurial ventures in our own neighborhoods and making informed decisions with finances.

Bryant founded Operation HOPE, Inc. following the 1992 Los Angeles Rodney King riots.  The organization has an $8 million annual operating budget and Bryant a million dollars plus personal net worth. Bryant’s teachings remind blacks to “Keep Hope Alive.” Through Operation HOPE and its partners, Bryant is responsible for more than $2 billion of private capital supporting low-wealth home ownership, small businesses, entrepreneurship and community development in under-served communities across the U.S.   Operation HOPE operates partnerships in more than 300 U.S. cities.  Bryant’s projects have served more than 1.5 million clients with government to private sector partners.

“We have to find the hope, the life purpose, and reason to live” says Bryant.  He has etched out a leading role in financial literacy.  This book will “get your mind right” teach you clear ways to make changes to how you view money”“ so that it becomes your friend and not something you chase, briefly acquire but can never hold on to, and fall into the same poverty trap that your loved ones have generation after generation.”

We hope to help African Americans by pointing them in Bryant’s direction to help them move away from “civil” rights leadership to “silver rights.”  Bryant says blacks will never advance “unless we start implementing new ways of thinking.”  In The Memo: Five Rules for Your Economic Liberation Bryant teaches readers five rules that lay foundation toward achieving financial freedom.  Surely, more blacks can develop viable plans to get them out of poverty and desperation by subscribing to Bryant’s works.  Bryant admits, “There is inequality in America.”  And, “theirs is systemic racism that benefits people who seem to be handed everything in life, but you cannot do anything about that. You can’t take their money or privilege away…nor stop their rich relatives, spouses and employers from over paying or spoiling them.  You cannot make these people care at all about you, nor your inability to pay bills on time.” 

Bryant provides an example of ‘civil” and “silver rights” coming together, as operator of HOPE Inside Atlanta on the campus of the King Center and as anchor tenant of the Martin Luther King, Sr. Community Resource Complex.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

Change Your Thoughts, Change Your Life! by William Reed Columnist

Change Your Thoughts, Change Your Life!

“Get your Mind Right” is a term used to tell someone to get it together and start using their brain. Successful people have “yes I can” attitudes and outlooks.  “I can do it” are postures Blacks needs to use more effectively. Black Washingtonians will get a generous dose of “the power of positive thinking,” when the “Get Motivated Business Seminar” happens in Washington Tuesday September 22 at the Warner Theatre.  The day-long seminar training program features Les Brown and Washington-native Willie Jolley.

Willie Jolly is a D.C.-based entrepreneur that preaches and practices the power of positive thinking.  Based on the premise: “Think good thoughts and good things will surely follow,” both Brown and Jolley say their business seminars will take you to the next level of success, and that attendance will give patrons proven strategies to sharpen business skills, effectiveness and multiply your capabilities.

Some say African Americans have a “victim mentality” and lack personality traits deemed necessary for achievement endeavors.  Some blacks have been “faking it.”  But, they can gain confidence, heightened self-awareness and “stick to it until you make it” attitudes and outlooks from Dr. Jolley’s high energy, enthusiastic presentations on how to live a better life.   Though blacks have a right to righteous anger, most of us need new and healthier way of thinking and acting that lifts each of us and our race.  Jolley’s programs encourage, enlighten and enliven.

Willie Jolley has strong musical talents.  The personable entrepreneur uses his public platform to encourage people to rise above their circumstances to maximize their God-given potential.  Jolley’s presentations lay out guidelines for success.  In life, Jolley has come from being a fired singer, who was replaced by a karaoke machine, to president/CEO of Willie Jolley Worldwide, a top player in the $10 billion self-improvement industry of programs and products to improve clientele physically, mentally, financially or spiritually.

Son of a freelance newspaper reporter and a high school social studies teacher grew up in Washington, D.C., Jolly began singing in church and at parties, and soon formed a singing group which became a local sensation.  Though the singing group broke up, Jolley continued on as a solo vocalist, singing jingles for companies such as Pizza Hut and Black Entertainment Television.  A talented performer, Jolley has recorded dozens of commercials and songs singing background vocals for artists such as Jean Carne and Phyllis Hyman. Jolley’s voice is still featured in TV and radio jingles.

Likable “Willie” holds a Doctorate of Ministry Degree from the California Graduate School of Theology, a Master Degree in Theology from Wesley Theological seminary and a B.A. in Psychology and Sociology from American University.  Jolley places great emphasis on individual growth and the collective development of black communities.  Jolley states that “It’s not important how much time you have; the key is what you do with the time you’re given.”

The Get Motivated Business Seminar can help patrons go from “I wish I could do that” musings into reality.  The series can help blacks connect self-esteem and achievement.  The other distinguished presenter in the seminar series is Leslie Calvin “Les” Brown an author, radio DJ, former television host, and politician. As a politician, he was a member of the Ohio House of Representatives.  If there is anyone that could walk around with a “woe is me” outlook, Les Brown was it.  Born into dire circumstances Brown was subsequently adopted by a single black woman who worked as a cafeteria attendant and domestic but gave him a sense of self-worth.  Les’ sense of self-esteem gained him an Emmy for his works on television after he’d left Ohio’s legislature,

Nobody will be mad at you feeling and appearing “full of yourself.”  Blacks can move up in society simply by using the power and initiative of positive thinking. A positive person anticipates happiness, is aware of and works on health and believes he or she can overcome any obstacle or difficulty.  Blacks can grow by positive thinking that allows greater cooperation among African Americans to network talents and skills to create wealth and economic goals.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

What is "Black Lives Matter"? – William Reed Columnist

The Political Agitator’s response: My friend I agree with your comments about the movement to a certain degree. However you are speaking a truth but I don’t feel that it is those few who are tarnishing the movement speaks for the whole movement. I hate that when something negative happens it tarnishes the whole movement but I strongly feel that there are more folk in the movement that wants to do it the right way versus the wrong way. I feel strongly that that is why it takes black folk so long to accomplish our goals because we the folk who want to do things right get put in the same damn category with the folk who make a bad name for us. Well I refuse to allow folk to put me in the same category with those few negative folk who are doing things on their own and not a part of an organization or group that I may be associated with. I do things on an individual basis however I am a member of the NAACP, Democratic Party and other but I don’t condone the wrong that any of them may do as it relates to the movement. If they get out of order I will call them out. Those few who are tarnishing the movement, I don’t know them don’t believe they are a part of the NAACP. I am quite sure they have a name for their own little group or association. I am not with them.

America’s racism is a devastating force that possesses the power to render black Americans virtually invisible.  In our society, it is not unusual for an African American to experience a sensation that he does not exist in the real world at all.  And, at every turn the black experience seems to exist in an ongoing and nightmarish odyssey of white superiority.

The “Black Lives Matter” movement to rid America of prejudice and racism could find tutoring from the premise of the Invisible Man novel.  The novel traces the nightmarish journey of its unnamed black narrator from his high school and college days in the South to his harrowing experiences in the North as a member of the Brotherhood, a powerful organization that purports to fight for justice and equality for all people but in reality exploits blacks and uses them to promote its own political agenda. Invisible Man describes one man’s lifelong struggle to establish a sense of identity in white America illustrates the powerful social and political forces that conspire to keep black Americans “in their place,” and continue denying them their “inalienable right to life, liberty, and the pursuit of happiness.”

Published in 1952, Invisible Man is regarded as a classic of American literature.  It is a tool black Americans need to know about to gain an identity and positive visibility in white America.  The “Black Lives Matter” movement represents a generation of African Americans convinced that their existence depends on gaining the support, recognition, and approval of whites — whom they have been taught to view as powerful, superior beings who control their destiny.  Sadly, “Black Lives Matter” people are using rude and crude tactics trying to establish their image and presence in a society that refuses to see them or their worth.  The “Black Lives Matter” movement’s “in your face” tactics will do little to gain Blacks’ equality in America.  Ultimately, African Americans must create an identity, which rests not on the acceptance of whites, but on our own acceptance of the past.  

“Blacks Lives Matter” is a Black Agenda gone rogue.  In the new movement against racist police violence, “Black Lives Matter”” activists literally force themselves onto (and into) the campaign platform of Democratic candidates.  In Seattle “Black Lives Matter” movement militants took the stage from Democratic presidential candidate Bernie Sanders condemning the largely white crowd of being “white supremacist liberals” as they demanded a program addressing the crisis facing black communities.  Sanders later released a policy statement detailing the campaign’s support for racial justice and hired Symore Sanders, a young African American organizer to help shape the campaign’s racial justice program agenda.  If the field of presidential aspirants all followed Sanders’ lead, dozens of African Americans will be getting high-paying campaign jobs preparing policy positions and papers.  

“Blacks Lives Matter” gives many millennials a glimpse of the structural inequality that exists in America where one category of people is attributed an unequal status in relation to others. This relationship is perpetuated and reinforced by a confluence of unequal relations in roles, functions, decisions, rights, and opportunities.  The status of blacks’ economics in America is dire. Youth unemployment hovers at over 30 percent — nearly twice that of white teenagers.  What is the candidate you currently push saying about employment, job growth and educational opportunity?

There is nothing wrong with making presidential candidates address the concerns of Black people, uniquely.  Willingly, or through bullying, political candidates must be made to articulate policy and show deeds on issues such as unemployment, health care, voting rights and education..  After the crude and rude political protests conclude more emphases must be placed and practiced regarding a African American agenda. Blacks need more emphases in entrepreneurial education.  Across America entrepreneurs are often the spark behind community growth and vibrancy. Blacks need to tone down the “liberal politics will empower us” mindsets and more broadly nurture entrepreneurship across urban enclaves.

We should all become involved in blacks having equitable participation in campaign positions and platforms to advance a common goal of a society of equality, democracy, and solidarity.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

C. Delores was Right – William Reed Columnist

Most Black Americans are downright giddy over the success of Fox’s “Empire” drama television series and its success.  The plot centers around a unique Black family in the world of a hip hop empire.  But, with all its “mainstream” adulation and ratings, the question Blacks should be asking is: “what would C. Delores Tucker say about “Empire” and its connotations of imperialism and colonialism?”

In the 1990s, Cynthia Delores Tucker gained fame accusing America’s Blacks of participating in their own disparagement.  C. Delores Tucker was an antagonist of profanity-laced rap music lyrics that denigrated women and Blacks. Mrs. Tucker had should be should be remembered and revered as role model, renowned civil rights activist and public servant.  Conscious of her race and its needs, led Tucker to an original organizer of the Black and Women’s Caucuses who worked to ensure that Blacks, women and minorities got fair representation within the Democratic Party.

Tucker last years were dedicated to condemning sexually explicit lyrics in rap and hip-hop tracks, citing concern that the misogynistic lyrics threatened the moral foundation of African Americans. She fought against the NAACP’s decision to nominate the late rapper Tupac Shakur for one of its Image Awards and filed a $10 million lawsuit against his estate for comments that Shakur had made against her.

As Tucker sounded the alarm on Gangsta Rap’s impact on Blacks, she was lambasted and harassed as being “narrow-minded.”  At the height of her campaign in 1994 Congressional hearings were held.   When Tucker set her sights on Time Warner’s media empire she focused on Interscope, whose rap subsidiary, Death Row Records, put out the most popular gangsta artists’ recordings.   Tucker purchased stock in Time Warner, and went to the 1995 shareholders’ meeting to ask the company executives there to read aloud the lyrics through which their company reaped such profits.  Of course they refused.

“Empire” has a sound ground.  Over the past generation gangsta rap has become became the most commercially lucrative subgenre of hip hop.   “Rap” is a style of popular music, developed by urban Blacks and disc jockeys in the 1970s, in which an insistent, recurring beat pattern provides the background and counterpoint for rapid, slangy, and often boastful rhyming patter. Hip hop is a genre consisting of stylized rhythmic music commonly accompanying rapping (or emceeing).

JayZ, Ice-T, N.W.A. Dr. Dre and other Blacks have accumulated billions of dollars performing the genre but the subject matter inherent in gangsta rap has caused great controversy.   The genre’s critics accuse it of promoting crime, violence, The genre’s critics accuse it of promoting crime, racism, promiscuity, misogyny, materialism, and self-importance.

In his eulogy, Jesse Jackson proclaimed Tucker had been “a woman regal and royal and rare non-negotiable dignity.”  Tucker gave Blacks the challenge that if a group of people want others to respect them, they have to respect themselves.  Tucker reminds us to stand and strong and responsible for our people and history.  And, understand that if a derogatory phrase is used against you, you’re not open to repeat it.  The people who are part of and sponsors of, this music should reconsider what they say.

As she founded the Bethune-DuBois Institute in 1991, Dr. Tucker began her personal crusade against “gangsta” rap in earnest and rallied against record companies to halt distribution of music she believed derogatory toward women and minorities.  Tucker called gangsta rap “the unholy alliance of gangstas in the suites and gangstas in the streets.”

Surely Tucker started to get most Blacks to stand by “sets of standards,” “principles” and “values.”  That principled work must go on.  Joe Madison is BDI’s current president.  An influential broadcaster, Madison is known as “the Black Eagle.”  A former member of the NAACP’s national board, Madison has also served as executive director of the NAACP’s Detroit Branch, 1974-77.  Rosa Whitaker, a member of BDI’s board of directors, is CEO and President of the Whitaker Group, a Washington, D.C.-based consultancy on trade and investment in Africa.  “They have been deeply involved in missions advocated by my wife” says BDI Chair, William Tucker.  – William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

Do Blacks Even Know What’s Going On? – William Reed Columnist

Has Black capitalism failed?  Was it even given a chance?   The two basic approaches to the world’s economics are – free market capitalism and planned or command economies. Blacks don’t seem to really know what’s going on in the capitalistic system around them.  Year in and year out, high percentages of Black Americans display woefully inadequate understandings of this nation’s economics.

Blacks’ pattern in America’s capitalistic system in which wealth, and the means of producing wealth, are privately owned businesses and controlled rather than commonly, publicly, or state owned is government-centered. In economics the basic resources or factors are land, labor, capital and entrepreneurship.  American capitalism involves “the exchange of supplies or goods between businesses and the people for money” and the social system under which we live.  Under this system other ethnic groups have thrived while Blacks remained stifled.  Over the past half-century Vietnamese, Koreans, Jews and Arabs have successfully mastered producing and distributing goods as American entrepreneurs and capitalists, while the  majority of Black Americans sell their skills and labor for a wage or salary.

It’s as if Blacks have a “workers mentality” they can’t get beyond.  Sadly, Blacks view themselves as “the working class that is being exploited by the capitalist class.”   For the most part, Blacks are lackadaisical about being entrepreneurs.  Yet, its entrepreneurs that drive America’s economy and account for the majority of new job creation and innovations. America’s 25.8 million small businesses employ more than 50 percent of the private workforce and generate more than half of the gross domestic product.  It’s as if Blacks don’t know entrepreneurship as an employment strategy that can lead to economic and personal self-sufficiency. While Blacks shy away from self-employment, it is a vital facet of the United States economy.  According to the 2014 Global Entrepreneurship and Development Index (GEDI) the USA is the most entrepreneurial economy in the world.  The USA is followed by Canada, Australia and Sweden in second, third and fourth place, respectively.  Between 1996 and 2004, America created an average of 550,000 small businesses each month.  Nigeria and South Africa house Africa’s most vibrant economies.

Blacks are consumers rather than producers.  Most often, Blacks’ lives and existence are as clients of “big government.  Contemporary Blacks have low historical rates of entrepreneurship and need to cultivate entrepreneurial spirits independent of politics and who occupies the White House.  Blacks often frown on capitalism and equate it with racism, saying: “whenever Blacks attempt to establish business ventures their efforts were sabotaged by White competitors and supremacists.”  The truth is that the free market system isn’t racist and is the best economic system and provider for Americans of all races.  Note immigrants’ economic successes here.

Black owned businesses in the United States total 1.9 million Black firms.  The growing failure of Blacks to do significant business with other Blacks casts a dark shadow on Black Capitalism.  What’s wrong with the Black culture is that we do nothing to help each other.  Unity and collective capitalism is “out of our league.” African Americans’ annual $1.1 trillion buying power is the 16th largest economy in the world.  Currently 43 million strong, African-American consumers have unique behaviors from the total market.  Currently, a dollar circulates in Asian communities for a month, in Jewish communities approximately 20 days and in White communities 17 days.  A dollar goes in and out of the Black community in 6 hours.

Too often Blacks’ acknowledged “leadership” is primarily politically-oriented.  In regards to the February 2015 Jobs Report, Ron Busby, Sr., President, U.S. Black Chambers, Inc. said, “February’s jobs report is encouraging… with 295,000 jobs created last month and the unemployment rate dropping to 5.4 percent, we have good reason to feel optimistic about the future.  However, our economy still has major disparities…and lawmakers could be doing much more to encourage Black entrepreneurship.”

For Blacks to become more effective among America’s capitalistic enterprise system it’s important that parents educate children on the importance of supporting their communities and kind by purchasing products and services from people who look like them.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

Start Conversations About “Banking Black” – William Reed Columnist

If you are not a part of the solution to Blacks’ problems, it should be evident, that you continue as part of the problem.  The answer to Blacks’ economic woes is in our own hands and control.  The simple capitalistic solution to Black Americans’ economics is to place our money and assets in banks owned by other Blacks.  Third generation Black banker, B. Doyle Mitchell, says “If Blacks used their assets strategically they’d be as rich as other groups in America.”

Banks are Western communities’ most important institutions.  Banks are stabilizing forces in the communities they serve, loaning money to businesses to help them expand and create jobs.  Banks help customers become home owners and existing home owners make repairs and additions to their property.  Every community except Blacks’, finance banks and they in turn finance their people’s needs.

In Washington, D.C. three generations of Mitchells have made an enormous impact on Blacks’ development.  B. Doyle Mitchell’s family is an example for conscious Black consumers to emulate.  In 1934 his grandfather, Jesse H. Mitchell, foundered Industrial Bank with the equivalent of $3.25 million.  Industrial went on to compile an illustrious record servicing America’s most affluent community of Blacks.

Today, there are more than 40 million African-Americans living in the U.S., but less than 1 percent of all federally chartered banks are Black-owned.  Although 13 percent of the U.S. population is African-American, only 0.35% (24 in total) of U.S. banks is Black-owned. African Americans’ buying power is projected to top $1.1 trillion, yet the number of Black-owned banks even lags behind the number of financial institutions owned by Asian-Americans, who made up just 5.1 percent of the total U.S. population of 314 million people and own 40 banks nationwide. 

Blacks need to talk to each other about how “banking Black” advances the system of capitalism in our communities.  Blacks in D.C. have a history of banking Black. After the Civil War, Blacks’ collective capitalism flourished.  Capital Savings Bank, the first bank organized and operated by African Americans, was founded in Washington, D.C., Oct. 17, 1888.  Although Blacks’ incomes and employment options have increased over past decades, Black-run banks have been struggling. These banks, historically headquartered in the heart of traditional Black communities such as Chicago’s South Side, New York’s Harlem and Washington, D.C.’s Shaw, fail out of favor with post-Civil Rights’ up-and-coming Blacks. The Federal Deposit Insurance Corp. counts just 25 Black-owned banks, the majority of which are on shaky ground, struggling to hold on.  In 2013 60 percent of Black-run banks lost money.

A community is defined as a group of people with a common characteristic or interest.  It’s a body of persons with common concerns.  Check their records, Black-owned banks have been, and are, the backbone of many African American communities. However these banks have limited resources because the greater body of Blacks refuses to deposit monies there. Blacks have trillions of dollars in spending power, however; most Black banks struggle to get any significant population of Blacks to make deposits there.  Contemporary Blacks have an idiotic behavior of spending and putting money away from where they live.  There needs to be a conversation among African Americans about Black banks’ common-cause with Blacks and their communities.

The greatest challenge facing African-Americans is increasing our collective wealth. Toward that the Congressional Black Caucus Foundation, Inc. (CBCF) recently made a model $5 million investment in African American-owned banks.  The CBCF’s then-chair Rep. Chaka Fattah said, “CBCF has invested in this partnership because we need these institutions to grow and thrive.”   Blacks need to broadly explore and discuss their aversion to putting money in another African-American’s hand.

Too many Blacks are convinced that the White’s ice is colder.  In order to create Black wealth Blacks must recycle their dollars by supporting Blacks’ banks, businesses and creating more.  Black-owned banks are vital to achieving this.  Let the word go out that every Black that who has a checking or savings account should transfer money to a Black owned bank. Not to do so is self-defeating.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

Airing Republicans’ “Dirty Laundry” by William Reed Columnist

Blacks in America tend to reject Republicans; now Blacks in that party are rebuffing each other.


Raynard Jackson recently publicly aired grievances with the Republican National Committee (RNC), its outreach staff and their methods and practices.  A Black Republican, Jackson has “had it” with certain factions in his party and will be “stay away” from this year’s Republicans’ Black History Month Honors Program, an awards program he started.  The well-respected Black Press contributor says Blacks on Reince Priebus’ RNC staff “hijacked” a luncheon to recognize and pay homage to African-American Republicans of iconic status to a lightweight affair with little substance that will have little reverberation in Black communities.


Some Blacks may decry Raynard for airing the party’s dirty laundry, but it’s time that party examines their recent relationships with Blacks.  The Republican Party once enjoyed nearly unanimous support among African American voters; today, it barely maintains a foothold among Blacks.  A long-time Washington insider, Jackson presents a Republican face and guise the RNC sorely needs to institute substantive and race-conscious messaging that convinces Black Americans that are benefits that can accrue through joining their party.  The leadership of the RNC has long-standing lack of acquaintanceship with Blacks.  Jackson is one of a few Republicans engaging in programs that show Black Americans how to benefit by being in their party and pursuing their policies. 


No matter how poorly Democrats serve Blacks in politics and/or economics, Republicans make no headway among them. Many Blacks call Republicans “racist,” could it be that both White and Black Republicans suffer from a cultural bias and viewpoint whose preference for one culture that produces political ideology and notions regarding race, power and inequality?  “Black Outreach” is not a new experience to the GOP; supposedly they’d been doing it for decades.  As they experience loss after loss at the polls, the RNC persistently uses the same political retreads to position the party among African-Americans.


But, the Republicans have yet to clearly define their brand and “what it is” and “what it stands for.”  Black voters share far more values with the Republican Party than they realize, and are on the same page on abortion, gay marriage, Christian values and supporting entrepreneurs.  Republican Party people have to start working with Black Americans and using conservative principles to address issues impacting them nationally, and at local levels.   Republicans should help in our cities and tackle issues among Blacks that the Democrats have avoided and ignored for decades.  Republicans should think in terms of how to help Blacks.  Republicans at national and local levels should introduce legislation advocating minority business development and resources to implement inner-city enterprise zones.


Priebus needs people like Reynard to help Republicans “grow and expand with different communities and groups.” To remain relevant in politics Republicans have to discard old practices and start making solid and lasting political inroads among African-Americans.  If they are going to target African Americans, they should speak out via Black Pages.  To do that will require the RNC provide “a clear positive message for people of color” with conviction.  The Republicans need to expand who they are talking to in communities of color and eliminate “elitist” protocols and self-reinforcing image problems that make them, and their party, inhospitable to people of color.  Jackson’s “honors” event was substantive for people who did things for, and within, Black communities.  The RNC has to learn how to use the right people to communicate in the right way.  To this point, the RNC has ignored Black newspaper in getting their message out.  Priebus would do well reviving relationships with Raynard, as well as starting conversations with Black publishers to really reach Black voters.


It’s a shame Priebus & Company can’t see the subtle and substantive differences in Jackson’s program designs and those that the RNC has used over the decades.  When it comes to Black outreach, RNC leadership continues doing what they’ve been doing among African Americans to get the results they’ve been getting.  White or Black, the Republicans don’t go out, nor know how, to compete for African-American votes.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via